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We created our This Is Your Whiskey platform as a love letter to the place people drink Seagram’s 7 the most. Dive bars. The idea spanned TV, pre-roll, OOH, activations, on social we built a bar sign that “celebrated” holidays, bar-napkin doodles educated on etiquette, and a taxidermy moose head gave advice. And it was all done on a super tight budget.